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Atypical Shifts Post-failure: Influence of Co-creation on Attribution and Future Motivation to Co-create
Sugathan, Praveen, Ranjan, Kumar Rakesh, Mulky, Avinash G.Volume:
38
Language:
english
Journal:
Journal of Interactive Marketing
DOI:
10.1016/j.intmar.2017.01.002
Date:
May, 2017
File:
PDF, 505 KB
english, 2017