Whither branding?

Journal of Brand Management 1996 / 12 Vol. 4; Iss. 3

Whither branding?

Ramsay, William
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Volume:
4
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/bm.1996.41
Date:
December, 1996
File:
PDF, 757 KB
english, 1996
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