Branded pharmaceuticals — inevitable decline or...

Journal of Brand Management 1997 / 4 Vol. 4; Iss. 5

Branded pharmaceuticals — inevitable decline or opportunities for growth?

Stern, Philip, Hogg, Annik
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Volume:
4
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/bm.1997.15
Date:
April, 1997
File:
PDF, 716 KB
english, 1997
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