Drivers of contract renewal in international B2B services: a firm-level analysis
Williams, Paul Jeremy, Khan, M. Sajid, Semaan, Rania, Naumann, Earl R., Ashill, Nicholas JeremyVolume:
35
Language:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/MIP-05-2016-0079
Date:
May, 2017
File:
PDF, 271 KB
english, 2017