Can doing good lead to doing poorly? Firm value...

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Journal of the Academy of Marketing Science 2017 / 3

Can doing good lead to doing poorly? Firm value implications of CSR in the face of CSI

Lenz, Isabell, Wetzel, Hauke A., Hammerschmidt, Maik
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Language:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1007/s11747-016-0510-9
Date:
March, 2017
File:
PDF, 842 KB
english, 2017
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