Advertising and price competition in a manufacturer-retailer channel
Chan, Tat Y., Narasimhan, Chakravarthi, Yoon, YeujunLanguage:
english
Journal:
International Journal of Research in Marketing
DOI:
10.1016/j.ijresmar.2017.04.001
Date:
April, 2017
File:
PDF, 1.32 MB
english, 2017