Marketers Challenged to Respond to Changing Nature of Brand...

Marketers Challenged to Respond to Changing Nature of Brand Building

DAVIS, SCOTT
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Volume:
45
Language:
english
Journal:
Journal of Advertising Research
DOI:
10.1017/S002184990505021X
Date:
December, 2005
File:
PDF, 59 KB
english, 2005
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