Determinants for the commitment relationship maintenance...

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Journal of Marketing for HIGHER EDUCATION 2017 / 04

Determinants for the commitment relationship maintenance between the alumni and the alma mater

Pedro, Ilda Maria, Pereira, Luis Nobre, Carrasqueira, Hélder Brito
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Language:
english
Journal:
Journal of Marketing for Higher Education
DOI:
10.1080/08841241.2017.1314402
Date:
April, 2017
File:
PDF, 2.14 MB
english, 2017
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