Furthering the Integration of Marketing and Logistics...

Journal of the Academy of Marketing Science 1989 / 01 Vol. 17; Iss. 1

Furthering the Integration of Marketing and Logistics Through Customer Service in the Channel

Rinehart, L. M., Cooper, M. B., Wagenheim, G. D.
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Volume:
17
Language:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1177/009207038901700108
Date:
January, 1989
File:
PDF, 1.15 MB
english, 1989
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