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Does Marketing Activity Contribute to a Society's Well-Being? The Role of Economic Efficiency
M. Joseph Sirgy, Grace B. Yu, Dong-Jin Lee, Shuqin Wei and Ming-Wei HuangVolume:
107
Language:
english
Journal:
Journal of Business Ethics
DOI:
10.2307/41476235
Date:
May, 2012
File:
PDF, 1.92 MB
english, 2012