Comments on J. Scott Armstrong’s ‘Evidence-based advertising: an application to persuasion’
Carlson, Les, Rossiter, John R., Stewart, David W., Scott Armstrong, J.Volume:
30
Language:
english
Journal:
International Journal of Advertising
DOI:
10.2501/IJA-30-5-769-794
Date:
January, 2011
File:
PDF, 382 KB
english, 2011