Hegarty on Advertising: Turning Intelligence into Magic

Hegarty on Advertising: Turning Intelligence into Magic

O’Donohoe, Stephanie, Gilmore, Charlotte
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Volume:
32
Language:
english
Journal:
International Journal of Advertising
DOI:
10.2501/IJA-32-3-467-468
Date:
January, 2013
File:
PDF, 186 KB
english, 2013
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