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Assessing the cross-cultural applicability of tailored advertising
Maslowska, Ewa, Smit, Edith G., van den Putte, BasVolume:
32
Language:
english
Journal:
International Journal of Advertising
DOI:
10.2501/IJA-32-4-487-511
Date:
January, 2013
File:
PDF, 570 KB
english, 2013