Presence and effects of health and nutrition-related (HNR)...

Presence and effects of health and nutrition-related (HNR) claims with benefit-seeking and risk-avoidance appeals in female-orientated magazine food advertisements

Choi, Hojoon, Yoo, Kyunga, Hyun Baek, Tae, Reid, Leonard N., Macias, Wendy
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
32
Language:
english
Journal:
International Journal of Advertising
DOI:
10.2501/IJA-32-4-587-616
Date:
January, 2013
File:
PDF, 413 KB
english, 2013
Conversion to is in progress
Conversion to is failed