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Presence and effects of health and nutrition-related (HNR) claims with benefit-seeking and risk-avoidance appeals in female-orientated magazine food advertisements
Choi, Hojoon, Yoo, Kyunga, Hyun Baek, Tae, Reid, Leonard N., Macias, WendyVolume:
32
Language:
english
Journal:
International Journal of Advertising
DOI:
10.2501/IJA-32-4-587-616
Date:
January, 2013
File:
PDF, 413 KB
english, 2013