Rethinking functionality and emotions in the service...

Rethinking functionality and emotions in the service consumption process: The case of funeral services

KORAI, BERNARD, SOUIDEN, NIZAR
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Volume:
31
Language:
english
Journal:
Journal of Services Marketing
DOI:
10.1108/JSM-03-2015-0132
Date:
May, 2017
File:
PDF, 723 KB
english, 2017
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