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“Regretting your brand-self?” The moderating role of consumer-brand identification on consumer responses to purchase regret
Davvetas, Vasileios, Diamantopoulos, AdamantiosLanguage:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2017.04.008
Date:
April, 2017
File:
PDF, 471 KB
english, 2017