[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Marketing at the Confluence between Entertainment and Analytics || Same Context, Same Experience? A Latent Class Segmentation of Strasbourg Christmas Market Visitors Based on the Dimensions of the Visit Experience
Rossi, PatriciaVolume:
10.1007/97
Year:
2017
Language:
english
DOI:
10.1007/978-3-319-47331-4_220
File:
PDF, 277 KB
english, 2017