Reaching Goals and Doing Good: Exploring Consumer Responses...

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Reaching Goals and Doing Good: Exploring Consumer Responses to Meaningful Advertisements

Wu, Linwan, Dodoo, Naa Amponsah
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Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1080/10496491.2017.1297978
Date:
April, 2017
File:
PDF, 617 KB
english, 2017
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