The Sense and Nonsense of Consumer Product Testing: How to...

Foundations and Trends® in Marketing 2008 Vol. 3; Iss. 3

The Sense and Nonsense of Consumer Product Testing: How to Identify Whether Consumers Are Blindly Loyal?

Raghubir, Priya, Tyebjee, Tyzoon T., Lin, Ying-Ching
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Volume:
3
Year:
2008
Language:
english
Journal:
Foundations and Trends® in Marketing
DOI:
10.1561/1700000009
File:
PDF, 273 KB
english, 2008
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