Beyond Brand Personality: Building Consumer–Brand Emotional...

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Beyond Brand Personality: Building Consumer–Brand Emotional Relationship

Becheur, Imene, Bayarassou, Oula, Ghrib, Hela
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Language:
english
Journal:
Global Business Review
DOI:
10.1177/0972150917693160
Date:
April, 2017
File:
PDF, 670 KB
english, 2017
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