Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective
Wang, Zhan, Kim, Hyun GonVolume:
39
Language:
english
Journal:
Journal of Interactive Marketing
DOI:
10.1016/j.intmar.2017.02.004
Date:
August, 2017
File:
PDF, 385 KB
english, 2017