Can Social Media Marketing Improve Customer Relationship...

Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective

Wang, Zhan, Kim, Hyun Gon
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Volume:
39
Language:
english
Journal:
Journal of Interactive Marketing
DOI:
10.1016/j.intmar.2017.02.004
Date:
August, 2017
File:
PDF, 385 KB
english, 2017
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