Dual consumer–organisation identification in international...

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Dual consumer–organisation identification in international alliances and partnerships: consumers’ supportive intentions towards local and foreign firms

Wilkins, Stephen, Butt, Muhammad Mohsin, Heffernan, Troy
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Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254X.2017.1318944
Date:
April, 2017
File:
PDF, 1.45 MB
english, 2017
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