Dual consumer–organisation identification in international alliances and partnerships: consumers’ supportive intentions towards local and foreign firms
Wilkins, Stephen, Butt, Muhammad Mohsin, Heffernan, TroyLanguage:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254X.2017.1318944
Date:
April, 2017
File:
PDF, 1.45 MB
english, 2017