Effects of social media interactions on brand associations
Parganas, Petros, Anagnostopoulos, Christos, Chadwick, SimonVolume:
18
Language:
english
Journal:
International Journal of Sports Marketing and Sponsorship
DOI:
10.1108/IJSMS-05-2017-087
Date:
May, 2017
File:
PDF, 225 KB
english, 2017