[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Marketing at the Confluence between Entertainment and Analytics || Engagement Mechanics in the Value Cocreation Process: The Case of Gamification (An Extended Abstract)
Rossi, PatriciaVolume:
10.1007/97
Year:
2017
Language:
english
DOI:
10.1007/978-3-319-47331-4_140
File:
PDF, 156 KB
english, 2017