Going native on social media: The effects of social media...

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Going native on social media: The effects of social media characteristics on native ad effectiveness

Wang, Ruoxu, Huang, Yan
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Language:
english
Journal:
Journal of Interactive Advertising
DOI:
10.1080/15252019.2017.1326327
Date:
May, 2017
File:
PDF, 581 KB
english, 2017
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