[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Marketing at the Confluence between Entertainment and Analytics || Product Placement in Family TV Shows: Impact on Children from 8 to 12—A Need for More Legal Constraints (An Abstract)
Rossi, PatriciaVolume:
10.1007/97
Year:
2017
Language:
english
DOI:
10.1007/978-3-319-47331-4_269
File:
PDF, 114 KB
english, 2017