[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Marketing at the Confluence between Entertainment and Analytics || Does It Pay Off to Sustain a Brand? A Meta-analysis of the Relationship Between Intellectual Capital and the Financial Performance of the Firm
Rossi, PatriciaVolume:
10.1007/97
Year:
2017
Language:
english
DOI:
10.1007/978-3-319-47331-4_4
File:
PDF, 239 KB
english, 2017