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The effect of innovation and consumer related factors on consumer resistance to innovation
Abbas, Mazhar, Shahid Nawaz, Muhammad, Ahmad, Jamil, Ashraf, Muhammad, Kostadinova, ElenaVolume:
4
Language:
english
Journal:
Cogent Business & Management
DOI:
10.1080/23311975.2017.1312058
Date:
May, 2017
File:
PDF, 1.90 MB
english, 2017