[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Marketing at the Confluence between Entertainment and Analytics || Effects of Retail Innovation and Image on “Value-Satisfaction-Loyalty” Chain
Rossi, PatriciaVolume:
10.1007/97
Year:
2017
Language:
english
DOI:
10.1007/978-3-319-47331-4_52
File:
PDF, 310 KB
english, 2017