Exploring the effectiveness of foreign brand communication:...

  • Main
  • 2017 / 5
  • Exploring the effectiveness of foreign brand communication:...
Journal of Business Research 2017 / 5

Exploring the effectiveness of foreign brand communication: Consumer culture ad imagery and brand schema incongruity

Halkias, Georgios, Micevski, Milena, Diamantopoulos, Adamantios, Milchram, Christine
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2017.04.018
Date:
May, 2017
File:
PDF, 383 KB
english, 2017
Conversion to is in progress
Conversion to is failed