It Makes Me Feel So Good: An Experimental Study of the...

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Journal of International Consumer Marketing 2017 / 05

It Makes Me Feel So Good: An Experimental Study of the Placebo Effect Generated by Brands

Alves, Carlos Alberto, Lopes, Evandro Luiz, Hernandez, José Mauro da Costa
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Language:
english
Journal:
Journal of International Consumer Marketing
DOI:
10.1080/08961530.2017.1310645
Date:
May, 2017
File:
PDF, 897 KB
english, 2017
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