[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Marketing at the Confluence between Entertainment and Analytics || The Dynamics Between Value Co-creation and Value Co-destruction in Business Service Networks
Rossi, PatriciaVolume:
10.1007/97
Year:
2017
Language:
english
DOI:
10.1007/978-3-319-47331-4_259
File:
PDF, 120 KB
english, 2017