Measuring the impact of brand-celebrity personality...

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Journal of Marketing Communications 2017 / 05

Measuring the impact of brand-celebrity personality congruence on purchase intention

Malodia, Suresh, Singh, Pankaj, Goyal, Vinay, Sengupta, Atri
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Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527266.2017.1322125
Date:
May, 2017
File:
PDF, 1.76 MB
english, 2017
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