Examining the Effectiveness of Fear Appeals in Prompting...

Psychology and Marketing 2017 / 06 Vol. 34; Iss. 6

Examining the Effectiveness of Fear Appeals in Prompting Help-Seeking: The Case of At-Risk Gamblers

De Vos, Svetlana, Crouch, Roberta, Quester, Pascale, Ilicic, Jasmina
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Volume:
34
Language:
english
Journal:
Psychology & Marketing
DOI:
10.1002/mar.21012
Date:
June, 2017
File:
PDF, 247 KB
english, 2017
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