Simpler online ratings formats increase consumer trust
Kostyk, Alena, Leonhardt, James M., Niculescu, MihaiVolume:
11
Language:
english
Journal:
Journal of Research in Interactive Marketing
DOI:
10.1108/JRIM-06-2016-0062
Date:
June, 2017
File:
PDF, 409 KB
english, 2017