Engagement valence duality and spillover effects in online...

Journal of Service Theory and Practice 2017 / 07 Vol. 27; Iss. 4

Engagement valence duality and spillover effects in online brand communities

Bowden, Jana Lay-Hwa, Conduit, Jodie, Hollebeek, Linda D, Luoma-aho, Vilma, Solem, Birgit Apenes
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
27
Language:
english
Journal:
Journal of Service Theory and Practice
DOI:
10.1108/JSTP-04-2016-0072
Date:
July, 2017
File:
PDF, 500 KB
english, 2017
Conversion to is in progress
Conversion to is failed