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[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Marketing at the Confluence between Entertainment and Analytics || Special Session: Big Data Analytics for Marketing (Contributed Session by the IÉSEG Center for Marketing Analytics (ICMA))
Rossi, PatriciaVolume:
10.1007/97
Year:
2017
Language:
english
DOI:
10.1007/978-3-319-47331-4_87
File:
PDF, 131 KB
english, 2017