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Journal of Marketing Research 2017 / 05

Demand for “Healthy” Products: False Claims and FTC Regulation

Rao, Anita, Wang, Emily
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Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.15.0398
Date:
May, 2017
File:
PDF, 2.60 MB
english, 2017
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