Promotional Competitions: A Taxonomy of Campaign Framing...

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Journal of Promotion Management 2017 / 04

Promotional Competitions: A Taxonomy of Campaign Framing Choices Integrating Economic, Informational, and Affective Objectives

Ogden, Steve, Minahan, Stella, Bednall, David
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Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1080/10496491.2017.1297971
Date:
April, 2017
File:
PDF, 781 KB
english, 2017
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