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Journal of the Academy of Marketing Science 2017 / 5

Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences

Hilken, Tim, de Ruyter, Ko, Chylinski, Mathew, Mahr, Dominik, Keeling, Debbie I.
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Language:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1007/s11747-017-0541-x
Date:
May, 2017
File:
PDF, 988 KB
english, 2017
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