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[IEEE 2016 10th International Conference on Software, Knowledge, Information Management & Applications (SKIMA) - Chengdu, China (2016.12.15-2016.12.17)] 2016 10th International Conference on Software, Knowledge, Information Management & Applications (SKIMA) - How do TV promotions affect buying conduct of female: A study conducted in (Lahore) Pakistan
Naqvi, Muhammad Hasnain Abbas, Yushi, Jiang, Naqvi, Mishal Hasnain, Abid, Malik MuneebYear:
2016
Language:
english
DOI:
10.1109/SKIMA.2016.7916246
File:
PDF, 220 KB
english, 2016