[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Marketing at the Confluence between Entertainment and Analytics || From the Dyad to the Service Ecosystem: Broadening and Building Theory in Sales—An Abstract
Rossi, PatriciaVolume:
10.1007/97
Year:
2017
Language:
english
DOI:
10.1007/978-3-319-47331-4_152
File:
PDF, 122 KB
english, 2017