The Impact of Investor Impatience and Environmental Turbulence on Myopic Marketing Management and Stock Performance
Chung, Tuck Siong, Low, AngieLanguage:
english
Journal:
International Journal of Research in Marketing
DOI:
10.1016/j.ijresmar.2017.01.004
Date:
May, 2017
File:
PDF, 854 KB
english, 2017