Demarketing Energy: Does Psychographic Research Hold the...

Journal of the Academy of Marketing Science 1980 / 06 Vol. 8; Iss. 3

Demarketing Energy: Does Psychographic Research Hold the Answer?

Frisbie, G. A.
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Volume:
8
Language:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1177/009207038000800303
Date:
June, 1980
File:
PDF, 890 KB
english, 1980
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