Is advertising under-resourced in a growth market?...

Accounting & Finance 2017 / 05

Is advertising under-resourced in a growth market? Intangible endogeneity and informed trading issues

Hodgson, Allan, Lhaopadchan, Suntharee, Ratiu, Raluca
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Language:
english
Journal:
Accounting & Finance
DOI:
10.1111/acfi.12276
Date:
May, 2017
File:
PDF, 339 KB
english, 2017
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