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Do Real and Fictitious Plant Brands Differ in Brand Recognition, Awareness, Purchase Intention, and Visual Activity?
Behe, Bridget K., Huddleston, Patricia T., Hall, Charles R., Khachatryan, Hayk, Campbell, BenjaminVolume:
52
Language:
english
Journal:
HortScience
DOI:
10.21273/HORTSCI11538-16
Date:
April, 2017
File:
PDF, 306 KB
english, 2017