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Journal of International Business Studies 2017 / 5

Explicit versus implicit country stereotypes as predictors of product preferences: Insights from the stereotype content model

Diamantopoulos, Adamantios, Florack, Arnd, Halkias, Georgios, Palcu, Johanna
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Language:
english
Journal:
Journal of International Business Studies
DOI:
10.1057/s41267-017-0085-9
Date:
May, 2017
File:
PDF, 343 KB
english, 2017
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