Does unit pricing influence store price image dimensions...

European Journal of Marketing 2017 / 07 Vol. 51; Iss. 7/8

Does unit pricing influence store price image dimensions and shopping intentions for retail stores?

Roth, Stefan, Himbert, Lena, Zielke, Stephan
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Volume:
51
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/EJM-12-2015-0834
Date:
July, 2017
File:
PDF, 471 KB
english, 2017
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