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European Management Journal 2017 / 5

Framing social media communication: Investigating the effects of brand post appeals on user interaction

Wagner, Timm F., Baccarella, Christian V., Voigt, Kai-Ingo
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Language:
english
Journal:
European Management Journal
DOI:
10.1016/j.emj.2017.05.002
Date:
May, 2017
File:
PDF, 475 KB
english, 2017
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