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Food Research International 2017 / 5

How material, visual and verbal cues on packaging influence consumer expectations and willingness to buy: The case of crisps (potato chips) in Spain

Rebollar, Rubén, Gil, Ignacio, Lidón, Iván, Martín, Javier, Fernández, María J., Rivera, Sandra
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Language:
english
Journal:
Food Research International
DOI:
10.1016/j.foodres.2017.05.024
Date:
May, 2017
File:
PDF, 976 KB
english, 2017
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